You have probably asked yourself, “What helps people find my website? What is that magic tool or formula that helps me get blog hits?”
In our last blog, we talked about what a search engine was and what made search engines different. We also discussed why keywords and meta tags were so important. Over the next couple of blogs we will talk about optimizing your web presence on search engines; otherwise known as SEO. Below are only four suggestions to kick start the numerous ones I’ll present over the next couple of weeks:
- Post content organically and naturally. Sounds funny right? What do I mean? Give it your content writing style, your thoughts, add your personality, and substantiate your points with facts. Then, consider posting your article manually. Tools like Hootsuite make it easier to get the word out to as many groups as possible. You can still use Hootsuite; just use it strategically. Mix up your links to your posts, even if they are dated. Although different social media outlets will draw different followers; it is also likely you will develop a loyal following, who will track each of your social outlets. So give your groupies some variety. For example, if you have a post from a year ago, and it was posted on Twitter, consider reposting it on Facebook this time. Just make sure that you keep the material time-relevant; and like I said, change it up a bit, or better yet, add updates that may make it more pertinent. Then repost, the information on another outlet linking back to your blog or article.
- SEO should not be misinterpreted as spamming. Like anything, good things can be used for bad purposes. Spam is just throwing the seed out there and where it falls, weeds will grow. SEO is strategic, like a hybrid rose. It has a defined purpose of targeting a specific audience with a value-added message. That is why I like posting organically. This mitigates that spam perception adopted by readers. SEO is a valuable tool for businesses of any size. Unfortunately, smaller firms don’t have the resources to implement excellent SEO practices, and in some industries such as financial services and health care, privacy is vital. But that doesn’t mean impossible. By implementing best practices, you can have a safe and secure campaign without divulging private details (that’s for another blog). There are tools like Yoast WordPress SEO, that helpds you check over your content, edit it, tag it, and focus the content toward optimal search engine capability. Which takes me to the next point.
- Target your audience. One way to get blog hits is to make sure you are addressing the people you want to reach. It is basic Marketing 101. Reaching, is good; but spreading the word is even better. You want people to like you, repeat your tweets, share your videos, pin up your pics, link in with you, or implement whatever tools are out there to promote your thoughts, ideas, and information beyond your own reach. It’s an “each one, tell someone” philosophy. They tell two people, who tell two people, and so on. It is your voice extended; replicating your thoughts.
- Hang out where your target audience hangs. Once you have targeted your audience, sign up for industry social groups that they would most-likely be involved in. These places are where you have the opportunity to show people you are the expert by addressing their concerns. Maximize other social media outlets such as LinkedIn, Facebook, Twitter (among a numerous others). These avenues, direct traffic toward your website. Focus your attention where you and your services or products are most relevant. Also, social sharing groups like Pinterest or YouTube, allow you to display your product and demonstrate your service.
Use discretion when posting. Don’t just say, “You’re wrong” or “You’re right.” Say why it is right or wrong as a demonstration of your knowledge.
It’s not all about sales, there is the relationship component as well. That professional component should include respect. When you post, also consider who your audience is and how well the topic may be received. You don’t have to agree with everything, but you should respect other opinions.
Conclusion (for Part 1)
For the sake of the length of this blog, these are only starter tips. Start implementing these best practices, as I gradually put them out there. As you implement a few suggestions at time, before you know it, you will have excellent results in blog hits. Feel free to leave your thoughts and comments, we’d love to hear them.
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