What is SEO?
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page within search engines resulting in “natural” or un-paid (“organic” or “algorithmic”) search results.
If you want to increase traffic, then here are 25 basic suggestions a blogger should take to optimize traffic to their website:
- Structure a reader and search engine blog:
- SEO: Use a consistent template with key-word relevant categories and tags.
- Reader: Post consistently, same time, same day of the week. Use simple and relevant words and short phrases that are on a 7th grade reading level.
- In blogging Content is King! Create unique, high quality content. Publish fresh content frequently.
- Learn basic SEO so you can use keywords effectively and apply basic SEO to your headlines, blog and posts.
- Give your blog posts a professional and eye-appealing appearance. Use clean fonts and professional graphics/photos.
- Create at least 5-7 pillar posts and continue to create pillar posts: Pillar posts are also referred to as flagship content. Pillar posts are comprehensive posts that add value to your readers. The content should be timeless in nature. It should define you as having authority in the niche you blog about.
- Select and link to appropriate anchor text; (for example: … Set up your gift registry through the IDoFoundation.org everytime you type out IDoFoundation, IDoFoundation.Org will autolink).
- Leave meaningful comments on related blogs and encourage comments on your own blog.
- Develop relationships with other bloggers so you can build a blog readers’ community around your own blog.
- Support the blog-centered communities on related blogs by commenting on them and promoting posts from them.
- Link to authoritative sources in your posts (i.e., IRS.gov, DOL.gov, etc.)
- Back link to your previously-related posts in your new posts. If you have a series, make sure you back link to at least one or two earlier posts in the series. When back-linking make sure you capture the entire page URL: See this week’s blog: http://blog.yourcompanyURL.com/?p=192
- Assign appropriate categories and tags your posts with care. Categories are subject in nature, while tags are descriptive of the categories.
- Link to other related authoritative blogs.
- Provide RSS feeds for subscribers* RSS (Rich Site Summary or really simple syndication) is a format for delivering regularly changing web content. News sites, weblogs and other online publishers syndicate their content as an RSS Feed to whomever subscribes to it.
* (note the RSS feed does not format well in Chrome nor Safari. These browsers require an extension to read them. However, the RSS Feed is for bots on servers, since they are not human, styling is not important.)
- Having a well-designed theme is important. Evaluate your theme for responsive behavior on various mobile screens and effectiveness. Make sure elements, such as banners/headers, graphics , etc. do not reduce page loading time.
- Avoid cluttering your blog with widgets that lack reader value and slow page loading time; (this is one reason why WordPress.com is successful, it is kept very clean and very basic).
- Buy your own domain and create a domain site map; (okay this is where WordPress.org has is over .com).
- Verify your blog with the three big search engines: Google, Ask, Bing.
- Get organized, use an online to-do list by developing a blog workflow. Keep a record of your graphics and license links to protect you from graphic/photo usage violations.
- Join social networks and social media outlets such as Facebook, Alignable, Google+, Instagram, etc. and use Twitter, Friendfeed, and other Free RSS directories to promote your blog posts.
- Promote your blog through social networks, online groups, and selected directories; (These are known as Pay per Click Campaigns).
- Develop a social media time management strategy and stick to it; (Consistency, social media should be 4-5 times weekly, and Twitter 4-5 times daily).
- Become a guest blogger on sites with higher page rankings than your own site.
- Create freebies: Newsletters, ebooks, events, products, etc. for your subscribers.
- Avoid using static pages. That page that comes up in place of a home page. That is usually a redirect page.
There are so many other areas that could be implemented as well. However, I thought this would make a good start. Tell me what you prefer to use to get your webpage to the top of page one on most search engines either below or on our Facebook or Google+ pages.