What metrics do you look at to measure your success with social media? How do you determine if you are reaching the right audience? You don’t? Why not? Don’t worry, you are not alone. The good news is, you don’t have to stay in that same rut either.
After all, at the very least, you are investing time into your social media. And we all know that time is money, right? Why wouldn’t you want to know who you are reaching? How much your “likes” have grown in 6 months, Maybe you are targeting an specific age group or gender. What about where your audience is located? What time of the day is more likely to get more comments?
Every social media outlet provides metrics that help you to determine what your reach has been for the month, who’s responded and shared, retweeted, or repinned your graphics, ideas, and products. Social media is a discipline. It’s not a spare time endeavor. It must be a deliberate, consistent, and strategic effort on the part of every business owner. The content should be fresh and relevant.
Deliberate, as in you have the intention of reaching a specific group who has the need for your services. Usually when something is intentional, it is premeditated, carefully planned, and voluntary on your part. Now voluntary can either be you doing it yourself, or you hiring the right social media manager for your business, but it starts with you!
Regardless if we are a parent, or a business owner, consistency is key, isn’t it? It that act of follow through, regardless what the gray area may be. Nothing is perfect, so why wait until you have that perfect website, newsletter layout, blog name. Don’t let the details prevent you from moving forward. In social media, it may mean a weekly or bi-weekly blog or newsletter. Or, daily added-value posts on your Pinterest. Regardless what your intention is, and how deliberate you are about it, you must follow through. Your audience expects it from you.
Also, there are so many tools out there to help you with that today, for example, Hootsuite helps you manage your social outlets, has an excellent analytical tool that allows you to build custom reports, and even allows you to schedule your posts in advance.
Here is where you find out what is working as a result of your plan of action. Your metrics come into play here, and they will tell you if you are getting the reach you expected, or meeting your planned demographics.
Over the next few weeks, we will highlight a couple of outlets, such as Facebook, Twitter, Pinterest, etc. and their available metrics, and how to interpret them. If you have a favorite social media outlet you would like to talk about, leave a comment below, and we will focus a blog on it, just for you!
To read more about social media and how A Virtual Success can help you, click here. Or, maybe you aren’t ready to talk to someone just yet. Maybe you need an “idea” of the types of online business management services that are available to assist your business. Click over to the Services We Provide to read more about how we can help you. When you are ready, just fill out a Business Review Assessment and we will get back to you within 48 hours.