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The 5 Most Important Metrics in Google Analytics

Google Analytics is free and relatively user-friendly, but it’s not always easy for beginners to know what to do with all the numbers Google Analytics produces. Know the basic Google Analytics metrics to avoid being overwhelmed by trying to interpret Google Analytics numbers. With practice, you can learn to interpret Google Analytics numbers and make site […]

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Is Social Media Enough?

Someone asked the other day, if social media is enough to market your business? After all, the benefits range from low cost options to a more relational connection with your prospects. But they wondered if the benefits were sustainable and substantial enough to use social media as a sole solution. We wouldn’t say it is […]

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