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The 5 Most Important Metrics in Google Analytics

Google Analytics is free and relatively user-friendly, but it’s not always easy for beginners to know what to do with all the numbers Google Analytics produces. Know the basic Google Analytics metrics to avoid being¬†overwhelmed by trying to interpret Google Analytics numbers. With practice, you can learn to interpret Google Analytics numbers and make site […]

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Financial Services Social Media Guidelines

Did you know that Financial Services could benefit from these same principles? 1)      People who follow brands on Facebook are 60% more likely to recommend them to friends? (IModerate Research Technologies, April 2010) 2)      While 77% of American consumers say they are more likely to buy a product or service recommended by someone they know… […]

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