In the last blog, An Effective Business Card (Part 1), I wrote about “speaking the client’s language.” One of those examples is providing a telephone number versus an email address. You have some people who find it easier dialing a phone number and talking to you, rather than texting or typing an email message. It also works the other way, as well. Some people prefer texting or typing a quick email, then to stop and hold a conversation. So I suggest adding a phone number and an email address on your card.
This should be prominently displayed.
Business Tag Line
A short quip of what you do. This gives the client and idea of what your business can accomplish for them.
Your business logo is part of your branding. Your logo, if you have a logo, should be the only logo on the front. If you belong to an industry association that you want to be recognized with, why not put it on the back of the card?
Other than getting your business out there, you represent the business. People are really interested in you, because you are the face behind the business. You are the person they are building their professional relationship with on behalf of the business.
If you are a local business, make sure people know where to find you.
I tend to make this a slightly larger font it is easier on the reader’s eye. Some people tend to purposely leave their cell number off their cards, and handwrite the number on the back. This conveys to the recipient that you are sharing a personal number with them; which causes them to perceive that they have something a lot of other clients do not have.
If you have a fax, add it. The information comes in handy and saves the customer time researching.
You want to make sure that your website has links to your social media sources. For example, our website is http://www.AVSoffice.com; however, on the card it is not necessary to add the http://www, since the major web browsers automatically populate the information. Assure that on your website your social media icons are visible and linking correctly.
This is the same principle as the fax number. Even though people will have your website, the email saves them time finding you.
I’m sure if you have ever shopped for an item, you are familiar with the scanners that a cashier would use at the store’s check-out counter. These codes are
basically the same, they are formatted to a small square. The codes are able to be swiped by hand-held communication devices, such as a blackberry (2D code) or an I-phone (QR code). The information within your business card is translated to a language that then creates a code icon. The handheld device is held up to the code, scans the information, and translates the information for the reader to view. Before paying to print your cards, you test the results of the code icon. Usually, a ratio of 8:1 is a safe starting point. You want to make sure that the image is at minimum one quarter inch (.04in) or 1cm. When creating and sizing these codes, be certain to factor in the area lighting, as well as the distance from which the handheld device is held away from the item for a successful scan. The more information you add to the code, the smaller the dots will factor for the icon.
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